Though it is important to have a website that looks great on a desktop or laptop, however, most of the internet is used on mobile phones. So, you should emphasize more on optimizing your website for mobile. It will surely improve the SEO and help you rank higher on the SERPs.
Now, you must be thinking that what can be done to improve and optimize a website for a mobile device. Don’t worry! We have the answer for you. Here are several tips to optimize a website for a mobile device.
A responsive design is important
In order to make your website available for different mobile devices, you must have a responsive website design. If you have a responsive design for your website, it would become easy for the search engines to index and crawl your website. Also, an unresponsive design would increase the bounce rate of the website, which will eventually decrease traffic to your website.
However, if you use WordPress to design your website, the design can likely be adopted by all the screens. Through Google Chrome’s DevTools, you can check how your page looks. If it does not look like what you had expected, you must fix the issues.
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Good hosting is the pillar of strength
Do not just go for cheap hosting plans. It is important that you find a good web hosting for your website. A lot of websites run on cheap hostings that share the servers. This is not recommended. You must invest in good hosting and it will surely repay you.
Optimize photos, videos, graphics
Excess use of graphics, photos and videos can slow down your website. Therefore, it is really important for you to optimize all the content that you upload to your website. Slow load speed is a big no. Therefore, you must optimize the pictures, videos and all the graphic content you upload on your website. Unless it is not required for any of your services or product, do not upload HD images. This will only increase the load time. Therefore, you must place the pictures and videos in the optimum size.
Avoid Pop-up windows
Pop-up windows can really make the user-experience bad. A lot of websites use multiple pop-ups whenever the user opens it. This can be really irritating. Bad user experience means the user won’t spend much time on your website and would not like to revisit it. So, avoid pop-ups.
Other than that, you must keep in mind that one of the most widely used search engines, Google penalizes sites that use huge pop-ups for advertisements, sign-ups or any similar purposes. It affects users’ navigation which again turns into a bad user experience.
Good load speed is important
A bad load speed can affect your SEO and can increase the bounce rate of your website. A user does not stick to a website if it takes too long to open.
A website’s load speed is so important to rank higher on Google that it launched the AMP (Accelerated Mobile Pages) project. AMP can really do wonders for a website when it comes to increasing speed for mobile devices. It consists of a reduced HTML code which makes the website faster for mobile devices.
To check the health of your website and how it performs on various devices including mobile and desktop, you can use the Google PageSpeed Insight tool. This tool gives you detailed information about your website’s speed on different devices. On a scale of 0-100, it ranks your website with 100 being the best and having the best load speed. Google PageSpeed Insight tool also highlights several issues of a website that decrease the load speed and how to fix them. So, you must use that as well.