One of the most trusted and widely used social networking platforms today is Instagram. People of all age groups, living in different parts of the world use Instagram nowadays. Instagram has given businesses to millions of people across the world.
When it comes to influencer marketing, Instagram is widely used by different brands and companies. Generally, brands prefer to approach those who have a verified profile. Undoubtedly, having a verified profile will put a great impact on brands, and even customers (if you have your own brand).
People and brands do all kinds of things to get verified on Instagram. Why? Because several direct and indirect benefits come with it.
Can you get Instagram verification? Perhaps yes!
In this article, we will discuss several ways and benefits of getting verified on Instagram.
Benefits of Instagram verification
Before we discuss the ways to get verified on Instagram, let us briefly tell you the benefits of getting a blue tick on Instagram.
Improved credibility
There’s no doubt about it. Instagram verification or having a blue tick on a profile improves the credibility of the brand or a person. What is the very first thing in your mind when you see a blue tick on any Instagram profile? It is trust and credibility. Surely, you will prefer to buy products from a verified Instagram account than one without a blue tick.
When it comes to brands and companies, trust is really important. The brands that do not win the trust of their customers, do not succeed.
If most of your business work on social media and Instagram, then it is necessary for you to go for Instagram verification.
Brand awareness leading to word of mouth
Though there are several ways of marketing and branding, word of mouth is still the king. Having a verified profile means better credibility. Better credibility means better brand awareness that eventually leads to word of mouth.
People are more likely to suggest and recommend brands with verified profiles. Also, Instagram’s algorithms are such that verified profiles are recommended first than those without the blue tick. The more you reach people, the more they get aware of your brand. And having a blue tick gives to little more push when it comes to reaching people.
The “fake” factor
When it comes to famous people and famous brands, the “fake” factor plays an important role. At your nearby market, you will find thousands of fake copies of Reebok and Adidas. The same goes for social media. The more you become famous as a brand or a personality, the chances are higher that fake accounts are claiming to be you.
So, how does Instagram verification helps you with it?
It helps your customers, your target audience, to find the right “you” in the crowd of thousands.
What should you do if you find an account trying to steal your identity? Simply, report that account. Or if you do not want to report, just ask the admin of the account to change the username. Having a blue tick will surely help you be unique and will give you an edge over others.
Requirements to get verified on Instagram
There are certain requirements and eligibility criteria that you must follow, in order to get the blue tick for your business account on Instagram.
Instagram has never revealed the exact process and requirements to get verified on its platform. However, there are some guidelines that need to be followed in order to get the blue tick.
The most important thing is to follow the Community Guidelines and Terms of Use of Instagram. It is the foremost thing to adhere to.
Then there are several aspects that should be kept in mind.
You must have a public account. Private accounts do not get verified on Instagram. They are not eligible for verification.
Authenticity is really important. The account must belong to a real person, a real business or an organization.
You must have a picture and a bio on your Instagram profile. Most importantly, you must be really active on the platform.
Another important aspect is uniqueness. Your Instagram account must be the only one representing you or your brand. For the same person, Instagram does not verify multiple accounts.
It is a myth that you must have over 10,000 followers to get the verification badge on Instagram. There is no exact number of followers that you need to have to get verified on Instagram.
Your brand must be renowned. It must be highly searched by people. Also, it must be covered by renowned media brands.
How to request verification on Instagram
Requesting verification is very easy. Just log into your account and go to the settings from the menu that appears on the top right.
Click on settings, click on Account and then select “Request verification”.
After that, complete all the required fields and then send. Your request for verification will be sent and the review process will start.
Now, the rest is in the hands of Instagram’s team. You may get the verification badge within a day or it can take months. There’s no specific time for when you will get the notification. However, if Instagram denies your notification request, you cannot send the next one within the next 30 days.