Search Engine Optimization is an important aspect of digital marketing. For a small-scale business, it is very important to have a basic understanding of how SEO works. So, here we are with some amazing SEO tips for beginners to guide and help them boost their website’s traffic.
No matter what, SEO is a necessary aspect of any business. Whether you run a multinational company or a small-scale business, you need a good SEO strategy to bring traffic to your website. So, you can not ignore it. If you are a beginner, here are the SEO tips you need to follow to bring traffic to your website.
Target Relevant Keywords
The first and foremost aspect is to have a good SEO strategy. And for that, keyword research is really important. Targetting relevant keywords can help you bring relevant traffic to your website. First of all, you need to find the primary and the secondary keywords of your business.
For each page of your website, you must have a primary keyword that primarily focuses on the product or service about which the content is written on the page. The secondary keywords are the ones that support the main topic. Also, do not try to forcefully stuff keywords into the content. Try to write them naturally in the content.
With the help of relevant keyword finder tools, you can find keywords related to your website and business.
Focus on Title and Meta description
The page title and Meta descriptions are really important if you really want to boost your website traffic. These are probably the first two things that a visitor sees before visiting your website. So, these must be crisp, shot and attractive.
Here are some tips for you to write a good title and meta description
- Keep your title between 30-60 characters
- Always write your primary keyword in the meta description
- Do not write a lengthy meta description. It should be less than 160 characters.
- Use a unique title and meta description for each page on your website.
Short and descriptive URLs
For better on-page SEO, it is necessary to focus on URL structure. If you improve the URL structure on your website, it can really help you with on-page SEO. Also, for better Search Engine Result Page rank, you need to focus on URLs.
Here are a few tips
- Keep the URLs short and descriptive. It should not be more than 60 characters.
- Apart from Google, there are many search engines that do not easily process longer URLs. This eventually results in a lower SERP ranking.
- If possible, try to write the primary keyword in the URL.
- Also, your URL must be readable. The visitors to your website must easily understand what the page is all about.
Do not Copy
Always remember! Plagiarism is a big no. You can not rank higher on search engines with writing copied material on your website. Therefore, you must not copy content from any relevant website. Always write original content that is unique for the visitor as well as the search engines.
The visitors should understand your perspective and should see your unique side while reading your content. Not only this, but the search engines are so smart that they find out copied content quickly.
Always focus on writing content that is unique, comprehensive and ever-green. The content that you write for your website must answer all the questions of the reader. Also, writing ever-green content on your website will have long-term SEO benefits. Therefore, be very precise and careful while curating your content strategy. You can always seek help from the experts at Yellow Digit.
Audit your website
Time and again, audit and check your website. Check the content of your website and keep optimizing it at regular intervals. Check the health of your website and see what changes you can make for better results. These changes can be on the front end and back end as well.
Seek help from experts and they will offer you a full-fledged audit. It includes finding technical errors, broken links, poor content, checking load speed, optimizing metadata etc.
Remove what makes your website slow
A website’s load speed is an important aspect that can not be ignored. It impacts the user experience. If a website takes a lot of time to load, then people will not stay on it and will switch to other websites. Also, it impacts your SEO. If the pages load slowly, then users will not stick to it. Eventually, the bounce rate of the website will increase and traffic on your website will decrease.
You can check your website’s speed at Google PageSpeed Insights. It ranks the website from 0 to 100. Also, it tells you about various elements that slow down your website. So, you can easily find the shortcomings in your website and increase your traffic.
ALSO READ: Everything you need to know about local SEO
Make it reader-friendly
A reader-friendly website is really important. Write the content that attracts your potential customers. Work on improving your writing style. Other than that, do not forget to add relevant pictures, and graphics to hold the readers on your website.
However, you need to make sure that they are optimized and do not affect the load speed of your website. Keep in mind the size and formatting. A large image will not load and affect the load speed.
A mixture of internal and external backlinks
If you want to write SEO-friendly content for your website, then you must add internal and external links to the pages. Internal links are the hyperlinks that lead the users to another page on the same website. External links are the hyperlinks that lead the users to another page on a different website.
While writing an article or a blog for your website, you must add both internal and external links. Consider it as a good SEO practice.
Internal links help the users to find the content on your website easily and help them stay on your website for a longer time. The purpose of external links is to add authority and credibility to your website. Use them to link to the websites that have authoritative content and credible content.
Link building is an important aspect of SEO that is often underrated. Undoubtedly, it is a critical factor in improving the overall SEO of your website. If you get backlinks from authoritative sources, it can increase your website’s traffic over time.
Here’s how you can do link building
- Writing guest posts for authority domains
- Internal link building
- Writing testimonials
- Getting help from local influencers
- Finding broken links of authority domains and providing them with a link to your website
Keep an eye on competitors
Keeping a check on your competitors is also very important. Chances are high that you and your competitor are making similar content targeting the same set of audiences. Study and analyze their strategies to get new ideas, find their shortcomings and yours as well.